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For any web page to be ‘ranked’ in the search engines and attract visitors it’s essential it has backlinks. Backlinks have three key elements, the web page from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The volume of backlinks

Most search engines consider the amount of backlinks to a page when deciding where this page should be displayed in the search results.

The origin of the backlinks

The source of a backlink can pass authority and indeed searchers to the page to which it points. So it follows that pages with backlinks from authoritative pages will receive a much higher value consideration from the search engines. Government (.gov) and educational (.edu) sites are great examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the notion of ‘page rank’, this is the value indicator it awards to a page it considers to have accumulated authority over time from backlinks pointing towards it.

The ‘anchor text’

Similar to a label, the backlink anchor text influences the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

It’s not unusual for newbies to confuse the quantity with the quality of backlinks and become quickly perplexed by their lack of progress For instance if a significant number of your backlinks to your ‘parenting’ page originate from sites not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.

How to manufacture backlinks

So let me share with you my fail safe method for getting backlinks that will make the search engines take notice of you and bring quality and relevant traffic to your web site.

1. Finding the right keywords from the beginning is critical.
2. I always set out to create a keyword cloud.
3. I always start with a single primary keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. I carefully consider words and search phrases associated with my primary phrase and build my ‘cloud’.
6. Using this cloud I put together a selection of content containing articles, videos and blog posts each with backlinks embedded with the appropriate anchor text and then use a suite of content distribution systems to send my materials to a group of directories.
7. My golden rule is to write content that will attract visitors and compel them to follow the backlinks to my money pages as well as send backlinks.