Part Time Income From Home

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You need a significant proportion of your traffic to come from the search engines. The most economical and focused traffic is delivered by the search engines.

Search engine incomes are directly related to the number of relevant results they present to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. More users returning, means more popularity and more sales. Your task is to work to achieve similar goals for your web pages.Get more users and get them to return often.

So how do you do this?. You have two options and you can use both. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).

Without a keyword or a key phrase search engines will simply ignore content. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The keyword entered by the user causes the search engine to search its indexes for the most accurate and relevant web pages. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The search engines determine the order in which web pages are indexed on the results pages by the number of back links to the page and their respective authority.

Back links are the number one priority you should focus on in web page optimisation.

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Some back links have more value than others.

Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.The more authority a web page has the more authority is passed on to you.