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When you’re running an AdWords campaign, the most critical element of your success is your ad copy. If you want to experience better results with your Google Adwords campaigns, then please read this article to find out about three copy tips that you may not know about.

Be clear and concise at all times with any ad copy you write. Since a PPC advertisement doesn’t have a lot of space, you don’t have that real luxury to play with words. First, a space is a character; but then it’s like 25 characters in the headline/title and 35 for the body – not much room! Never mince any words with your PPC ads; no wasted words; all words must count. You maybe already know this, but your ad has an extremely short time duration to make the reader interested enough to click on your ad. So before they move away to another page, you should be able to get them to look at your ad. Here’s something to try, and it’s great for only getting people who are more interested in your offer; just go ahead and use your price in your PPC ad – only people who are ok with it will click on it. The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. You do not really want to have people clicking through if the price is too high.

Testing is a huge area that you need to focus on if you want to create a profit pulling ad. Split testing needs to be carefully done, and so do not rush into it or getting crazy. Ok, pick one thing to test, like the headline, and then you will optimize that until it cannot be improved. It’s extremely important that you only test one thing at a time with your ad copy. Have this test running for a while until you find the best result that’s giving you a high CTR.

After you’re satisfied with your testing, then you can leave that one alone and change only one other thing. You will just keep moving from one part to the next until it is all finished. Your ads conversions will be figured out using your CTR, or click through rate. The conversion rate of your ad copy is the first in a series of hurdles and conversion rates down the line. Further on down the line is the landing page conversion rate which is totally separate from your PPC ad’s conversion rate. So that is why it’s critical to your success in Adwords, or any other PPC, to get those PPC ad conversions up to the green area.

If you read about writing good classified ad copy, then you will learn about the importance of including the strongest benefit you can find in your ads. Not sure? Make a list of benefits, and also make sure they are not features, and then choose a small number of the best ones to test in ads. Your market will vote with their mouse if you offer them a benefit they want and relate to. If you’re not sure about the difference between a benefit and a feature, then that is something you need to do some research about.

These tips will help you to put more power into your Adwords ads which will result in higher conversions. If you’re new to Adwords, or PPC, then you just need to get more confidence in your abilities, and that is where practice comes into play.

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