SEO Mistakes That Will Spell Death For Your Business

By vine | September 12th, 2010

Whether you have a website or some other online business venture, your goals are the same and that’s to have specific traffic. And the best way to do that is to optimize your site for the search engines. When SEO is done correctly, you get that targeted traffic and they’ll also typically buy, too. But, if you have never done SEO before, it’s important that you read a few mistakes that can really hurt you if you’re not careful.

You want to be favored by the search engines, not penalized by them. This is why it’s essential that you pay attention to what you can’t do if you hope to be successful. It’s important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want.

The most common SEO mistake made by new webmasters is that they try to use a lot of flash on their website. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. Flash helps with your human readers but search engines can’t even see it so it won’t help you in the searches.

The search engine bots only care about the text on your site and if it’s not found, they’ll go to another site. This will affect your rankings. Flash can really dress up your site and you don’t have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. You have to have a lot of text if you want to rank high. Don’t make the mistake of stealing the content from other websites, it’s not ethical. You can’t just copy content and hope that it’s going to help you, because it won’t. While you may get away with it at first, eventually people will understand that you’re plagiarizing. The main reason you don’t want to do this is because search engines are smarter these days and they can easily pick out content that’s been copied. There’s a filter that’s saved for duplicated content and if your website gets trapped in there, it won’t do a thing for your site’s ranking. Therefore, put in the effort to create unique content that’s not only appealing to the visitors but also to the search engines.

Getting incoming links too quickly is also a mistake, as it will send out a red flag to the search engine and they’ll penalize you for link spamming. A major myth going around right now is that your new site will catapult to the number spot on the first page if your link is mass distributed across the web. But this doesn’t work that way, as search engines like natural link building. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. The big secret is to build links slow and steady.

Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. If you can stay away from these success killing blunders, you’ll score higher and you’ll even avoid every seeing a ban from the searches.

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