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As SEO  has become more and more popular, the demand for backlinks has increased right alongside. I feel that the quality of the average backlink continues to drop due to this backlink gold rush we are seeing online. As more webmasters discover the importance of linkbuilding campaigns,  blogs are flooded with many short (lame) irrelevant comments.

In this article, I will offer a few simple examples of how to improve the quality of backlinks and why it will help your website.

When you leave a comment, try to stand out amongst the other comments on the page. Offer a relevant in dept answer and follow up on comments by other posters.  As simple as it sounds, with so many short off topic comments on many pages, visitors and webmasters notice when a quality comment is left.

Dofollow vs Nofollow

A link can be important in 2 ways.

Dofollow link: Search engines see it as a vote from another site to yours, which helps improve your ranking and can bring traffic to your site.

Nofollow link: Search engines don’t count the link in your rank, but the link is active and can result in traffic to your site.

Many webmasters are beginning to only go after dofollow backlinks due to their importance to search ranking. While these links are important, no follow blogs can offer just as much if not more traffic in some cases.

If you leave a comment on a blog with the intention of gaining a backlink, that link will be a potential visitors  first impression of your site. Make each backlink count by taking the time to post a high quality comment and the rewards will follow.

*Brian Jackson is the owner of SEOFLA.com and has performed SEO, Linkbuilding and Internet Marketing Techniques for over 200 websites since early 2007